Case Study- Eastern IT

Scaling eCommerce Communication & Marketing with Zoho Workplace and Zoho Campaigns

Client Overview

Eastern IT (https://www.eit.com.bd/) is a well-known eCommerce company in Bangladesh, serving a growing customer base through its online platform. Operating in a fast-paced digital commerce environment, Eastern IT relies on efficient internal collaboration and high-volume customer communication to manage daily operations, marketing campaigns, and customer engagement.

Business Challenge

As Eastern IT expanded its eCommerce operations, the company faced several communication and marketing challenges:

• Lack of a centralized, professional email system for internal teams

• Difficulty managing bulk promotional and customer communication emails

• Limited visibility into email marketing performance

• Disconnected tools across marketing, operations, and customer support teams

• Need for a scalable communication platform to support rapid business growth

Eastern IT required a reliable solution that could support both internal collaboration and external customer engagement under one unified system.

NUR TECH’s Solution

As a Zoho Authorized Partner, NUR TECH partnered with Eastern IT to design and implement an integrated communication and marketing ecosystem using Zoho Workplace and Zoho Campaigns.

Solution Components

• Zoho Workplace for professional business email and team collaboration

• Zoho Campaigns for promotional, announcement, and customer engagement emails

• Custom domain email configuration

• Campaign setup, contact segmentation, and performance tracking

• User onboarding and administrator training

Why Zoho Workplace & Zoho Campaigns

Zoho Workplace

• Secure, ad-free business email

• Centralized user and security management

• Improved collaboration between departments

• Reliable communication for daily operations

Zoho Campaigns

• High-deliverability email marketing campaigns

• Advanced customer segmentation

• Real-time campaign analytics (opens, clicks, engagement)

• Compliance-friendly bulk email management

Implementation Highlights

• Successfully deployed Zoho Workplace across internal teams

• Configured domain-based professional email addresses

• Implemented Zoho Campaigns for customer communications

• Designed campaign templates and reporting dashboards

• Provided ongoing technical support and guidance

Results & Business Impact

After implementation, Eastern IT achieved:

• Improved internal collaboration across eCommerce operations

• Stronger brand credibility through professional email communication

• Higher customer engagement via targeted email campaigns

• Better marketing insights with detailed campaign reporting

• Scalable communication infrastructure supporting business growth

Client Testimonial

“Zoho Workplace and Zoho Campaigns have significantly improved our internal communication and customer engagement. NUR TECH delivered a smooth implementation and continues to provide reliable support.”
— Eastern IT Management Team

Conclusion

By partnering with NUR TECH, Eastern IT successfully modernized its communication and email marketing systems. The combined use of Zoho Workplace and Zoho Campaigns now enables Eastern IT to collaborate efficiently, engage customers effectively, and scale its eCommerce operations with confidence.

About NUR TECH

NUR TECH is a Zoho Authorized Partner in Bangladesh, providing Zoho Workplace, Zoho Campaigns, Zoho CRM, and end-to-end Zoho implementation services. We help organizations streamline operations, enhance collaboration, and improve customer engagement using Zoho’s cloud